Thinking about starting a copywriting side hustle? You’re not alone! With remote work on the rise, more peoples are exploring side hustles to boost their income.

Are you looking to tap into your creative writing skills and earn some extra income? A copywriting side hustle might be just what you need.

If so, a copywriting side hustle could be perfect for you. Copywriting is the skill of creating captivating written content that not only grabs attention but also inspires readers to act. Whether it’s crafting enticing advertisements, engaging blog posts, or compelling sales letters, copywriting can open doors to exciting opportunities.

Whether you’re a seasoned copywriter or just starting out, these side hustles will provide you with exciting opportunities to showcase your writing prowess.

Join me as we explore the world of copywriting and discover how you can unleash your creativity while boosting your income.

What Is Copywriting?

Copywriting is the art and skill of writing words that persuade and sell products or services. It involves using words in a way that grabs people’s attention, holds their interest, and convinces them to take a specific action, like buying a product or signing up for a service.

Imagine you’re walking past a store, and you see a sign that says, “Limited Time Offer: Get 50% off on all shoes!” The words on that sign were carefully crafted by a copywriter to catch your attention and make you want to go into the store to take advantage of the deal. The copywriter knew that by offering a discount and using phrases like “limited time” and “all shoes,” they could persuade potential customers to make a purchase.

Copywriting is used in various forms of advertising and marketing, such as website content, product descriptions, email campaigns, social media posts, and even TV commercials. Its goal is to connect with the audience, create desire for a product or service, and ultimately drive action.

Read: 10 Best ChatGPT Side Hustles: Transforming Chats into Cash

6 Best Profitable Copywriting Side Hustle Ideas to Kickstart Your Income:

Copywriting is important in marketing because it uses persuasive words to attract and convince people. It includes creating catchy headlines and product descriptions. A side hustle is a job or business done alongside a full-time job or other responsibilities. Side hustles have become popular because they provide flexibility, extra money, and a chance to pursue interests.

Here are Copywriting side hustle ideas:

1. Email Marketing Campaigns:

As an email marketing specialist, you will create and design email campaigns to reach and engage with audiences. By using written communication, you will generate leads and build email lists. In this role, the average salary is around $50,000. With your skills in crafting persuasive emails, you can pursue a rewarding career in this field.

2. Resume and Cover Letter Writing:

Resume writers usually charge an hourly rate for their services. On average, the hourly rate ranges from $20 to $50. However, the exact rate can vary based on factors such as the writer’s experience, expertise, and the complexity of the project.

3. eBook Writing:

Ebook writing presents a captivating opportunity to both share your knowledge and earn a substantial income. Platforms like Amazon offer a wide reach for selling digital ebooks, providing authors with the potential to make $1000 or more per month.

By utilizing Kindle Direct Publishing, you can easily publish your ebook and tap into a massive customer base. However, the earning potential depends on various factors such as the quality of your writing, the demand for your chosen genre or topic, and your marketing efforts.

4. Sales Funnel Copywriting:

Sales funnel copywriting is about creating persuasive content to guide potential customers through the sales process. As a sales funnel copywriter, your job is to capture attention, build interest, and turn leads into paying customers.

By understanding how to persuade people and using effective techniques, you can create sales funnels that increase conversions and revenue. At Builder Funnel, hourly pay varies from $13.00 for Production Interns to $19.90 for Accounting Assistants, depending on the role.

5. SEO Copywriting:

An SEO Copywriter is someone who writes content that helps websites rank higher in search engine results. In the United States, the average annual pay for an SEO Copywriter is about $56,371. This job is important because it brings more visitors to websites and helps businesses grow.

By using your skills in SEO copywriting, you can improve a website’s visibility and have a positive impact on its success.

6. Blog Post Writing:

As a Blog Post Content writers have the opportunity to earn a competitive income by using their writing skills. In the United States, the average hourly salary for content writers is about $19.60, based on information from around $3,500 salaries.

However, actual salaries can vary depending on factors like location, experience, and the industry you work in. By consistently producing quality content, you can increase your earning potential and become a valuable writer in the field.

Benefits Of A Copywriting Side Hustle

A copywriting side hustle comes with many benefits. First, you get to use your writing skills and be creative. It’s a chance to make some extra money alongside your regular job. Plus, you can work on your own terms, choosing when and where to work. It’s flexible! Another perk is that you can meet people from different industries and grow your professional network.

Copywriting also helps you develop versatile skills and improve your writing abilities. With each project, your portfolio gets stronger, opening up more opportunities. Lastly, you’ll always be learning and growing because copywriting is always changing.

How To Start Copywriting As A Side Hustle

A good copywriter understands the target audience, knows how to highlight the benefits of a product or service, and uses persuasive language to convince people to take the desired action. They play with words, evoke emotions, and build a strong case for why someone should choose a particular product or service over others.

To become a copywriter, follow these simple steps:

1. Develop a Professional Website: Build your portfolio by writing samples for yourself or platforms like Upwork and Fiverr. Gain expertise and confidence, then promote your services on freelance websites like Flexiple or Create a user-friendly online portfolio website using WordPress and Hostinger. Use Divi, a versatile drag-and-drop builder. These steps will help you have a professional portfolio for potential clients to browse quickly.

2. Leverage Social Media: Create professional social media profiles on LinkedIn, Twitter, and Instagram. These platforms are ideal for connecting with clients and potential customers. Don’t forget to mention your copywriting experience in your bio. This way, people can quickly find you and know what you specialize in.

3. Develop a Compelling Pitch: With your portfolio ready, it’s time to pitch your copywriting services. Start by reaching out to contacts in your network who may require your expertise, including those in marketing or design. Additionally, join LinkedIn groups and other social media networks to connect with potential clients and fellow copywriters for advice and collaboration. These proactive steps will help you expand your client base and create valuable networking opportunities in the field.

4. Offer Competitive Pricing: To attract clients and stay competitive, it’s essential to offer pricing that is appealing and fair. Conduct research to understand the market rates for copywriting services, taking into account factors such as your level of experience and the complexity of the projects. Aim to provide competitive pricing that reflects the value you bring while remaining attractive to potential clients. By offering competitive rates, you can position yourself as a viable choice and increase your chances of securing projects.

5. Find high-paying copywriting gigs through job boards: Explore popular job boards like Upwork, Freelancer, or Fiverr, where you can find a diverse range of writing projects and assignments. Craft a compelling profile and tailor your proposals to stand out from the competition. By leveraging writing job boards, you can land paid gigs that align with your expertise and propel your writing career forward.

How Lucrative Is Copywriting?

Copywriting can be quite lucrative. Skilled copywriters who are able to produce compelling and persuasive content are in high demand. They have the potential to earn a good income through their work.

Copywriting prices vary based on factors like experience and project scope. Hourly rates for copywriters range from $50 to $150 or more. Fixed fees for larger projects can be a few hundred to several thousand dollars. Rates are negotiable, so it’s best to discuss specifics with the copywriter for an accurate quote.

Explore These Copywriting Job Options As Well:

Copywriting jobs are available in various industries and sectors. Companies, advertising agencies, marketing firms, and freelance platforms often seek copywriters to create persuasive content for their products or services. Common copywriting roles include:

  1. In-house Copywriter: Working directly for a company or organization, creating content for marketing materials, websites, social media, and other promotional materials.
  2. Advertising Copywriter: Crafting compelling copy for advertisements, including print ads, online banners, TV commercials, and radio spots.
  3. Content Writer: Producing engaging articles, blog posts, and website content that inform and entertain readers while promoting a brand or product.
  4. Freelance Copywriter: Operating as an independent contractor, taking on various copywriting projects for multiple clients, often through online platforms or personal networks.
  5. Email Copywriter: Writing persuasive email campaigns to engage subscribers, promote products or services, and drive conversions.
  6. Social Media Copywriter: Creating engaging and concise copy for social media platforms, including captions, posts, and advertisements.

Is Copywriting A Good Side Hustle?

Absolutely! Copywriting is an exciting and lucrative side hustle. It unleashes your writing prowess to generate extra income. The beauty lies in its flexibility—you can work on your terms, adapting to your schedule seamlessly.

As the demand for captivating content rises, you’ll discover a treasure trove of online projects and freelance platforms. Tailor your choices to match your passions and availability, and watch the money flow. Embrace copywriting as your creative side hustle and unlock a world of earning potential!

How much do copywriters make side hustle?

Copywriters can earn a significant income through side hustles. The amount you make depends on factors such as your experience, expertise, and the number of projects you take on. To give you an idea, let’s look at some data.

According to a survey by the Freelance Writers Den, 26% of freelance copywriters reported earning $50-$75 per hour, while 23% earned $76-$100 per hour. Additionally, the Professional Copywriters’ Network found that 33% of copywriters earned more than £50,000 ($65,000) per year.

For example, let’s say you land a few copywriting projects each month and charge $75 per hour. If you work 10 hours per week and complete an average of 40 hours per month, your monthly earnings could amount to $3,000. This demonstrates the potential for copywriters to generate a significant income while pursuing their side hustle.

Can I be a copywriter on the side?

Absolutely! You can definitely be a copywriter on the side. Copywriting offers flexibility that allows you to pursue it alongside your current commitments. Many successful copywriters start as part-time or freelance writers, gradually building their skills and client base.

With dedication, practice, and effective time management, you can juggle your existing responsibilities while honing your copywriting skills and earning extra income.

How profitable is copywriting?

Copywriting can be a highly profitable, with skilled copywriters having the potential to earn a substantial income. Successful copywriters can command higher rates, work on big projects, and attract high-paying clients.

Experience and expertise play a significant role in increasing earning potential. Overall, copywriting offers a promising path to financial success for those who excel in the field.


In conclusion, starting a copywriting side hustle can be an exciting and profitable way to put your writing skills to use and earn extra income. By discovering your unique area of expertise, creating a portfolio that wows clients, and making sure your copy stands out online, you’ll attract the right customers and build a thriving business. Remember to always sharpen your skills, provide exceptional service, and adapt to the ever-changing copywriting world. With passion and persistence, your copywriting side hustle can become a fulfilling and lucrative adventure.

I hope you found this guide helpful and wish you the best of luck on your copywriting journey!

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